What does successful ASO look like? The factors that are going to be the most important to look at will be the app name or title, the subtitle for iOS and both the short and long descriptions for Android apps. In this first head-to-head matchup, we’ll be comparing two games with enormous clout and market share in both stores, Call of Duty®: Mobile and PUBG MOBILE. ![]() Some of the biggest developers rely on ASO to augment their user acquisition efforts and maximize visibility on both the Apple App Store and Google Play Store. Starting with this post, we are beginning a series of deep dives into the actual app store optimization efforts of industry leaders in the mobile world, analyzing apps and games alike.
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